How To Drive a $221 ROI Using Promoted Content on Facebook

How To Drive a $221 ROI Using Promoted Content on Facebook How would you like to make $22 on every $1 spent promoting content? Sounds too good to be true, right? Well, let’s find out. Today, we’re talking to Freyja Spaven and Daniel Daines-Hutt, authors of How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And Promoted Content. They share secrets to their success when it comes to researching, planning, designing, copywriting, and testing to promote content via paid ads on Facebook. AmpMyContent helps small business that have funds, but are time poor and unable to leverage content Tweaking content to make it 10X more effective Paid Ad Process: Ad goes to cold audience Drives them to piece of content Presents hyper-specific, next-step offer with a highly efficient lead magnet Over-inundation of content; 83.6 million new posts are published every month Facebook ads allow you to get a lot reach, without spending a lot of money Research: Push traffic to good, not bad content; determine if ad is profitable; and interview readers regarding a problem that needs a solution Avoid creating a lot of content that doesn’t highlight your expertise about a topic Ads start at a loss; use bottom-up testing to make ads profitable Create an ideal audience for your content to make an ad that resonates with them Supply and Demand: More specific your ads, the more Facebook charges How people consume a newsfeed ad; on auto-pilot with their attention, interest Use Facebook machine learning to your advantage to obtain user data and create an algorithm to achieve conversion goals Branded Solution: Ad content should educate readers about specific systems and processes that reduce stress and solve relevant problems Getting people into a room, but not offering them anything; every piece of content should have a call to action Email is an effective channel to make sales Links: The Definitive Guide to Paid Content Promotion: Facebook Edition How to Create Killer Content That Gets Results In Any Industry AmpMyContent Freyja Spaven on Twitter Daniel Daines-Hutt on Twitter The 10X Marketing Formula by Garrett Moon Mad Men Machine Learning Facebook What topics and guests do you want on the Actionable Marketing Podcast? Send me your suggestions! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"There are so many benefits to promoting content, rather than just writing new stuff all the time.† Daniel Daines-Hutt â€Å"It’s a very simple process. Like everything when it comes to marketing, it’s the subtleties.† Daniel Daines-Hutt â€Å"Marketing really is connecting someone from A to B, from their problem to the solution.† Daniel Daines-Hutt â€Å"One of the big mistakes that we see is people creating a great breadth of content and not really showing their expertise in their content by going deep into a subject.† Freyja Spaven

DODEA Essay Example | Topics and Well Written Essays - 500 words

DODEA - Essay Example titutions are based on the fact that instructors chosen by the military exerts more effort in inculcating discipline not only within the school staff and personnel but also to their students and their respective families as well. This consist of regular and standardized monitoring which is made along with counseling and follow-ups to impart appropriate and acceptable principles and behavior regarding family and community aspects (Andrew 1-2). Relatively, children from DoDEA who are well disciplined also perform academically better than those of their counterparts in the local public schools since they are rigorously required to come up with the high standard of the school and excel in their marks (Randolph 1-2). Being an achiever is a by-product of DoDEA schools since students are encouraged to be their finest both in curricular and extra-curricular activities. Hence giving their best with the primary objective of having to excel (Brooklyn 1-4). It also goes true that DoDEA students or children have a wholesome sense of security which really sets them apart from the students enrolled in conventional public schools. The inspiration of keeping themselves and their environment secure stems from the way the administration or management handles them once they go out of line from the pre-set standards and regulations of the school. The procedure that is often employed by the said schools starts from interviewing the wayward student, then consulting with the parents/guardians to discuss concerns on behavior in order to determine whether further mental or health evaluation is necessary (Safe Schools Newsletter 2). In this regard, the counselors within DoDEA schools are cautioned to refrain from emotional responses that may excite or anger the emotionally disturbed student. Such appropriate handling works in a way that the child will learn how to respond and react calmly when faced with distressing situations; and will normally faci litate retention of normality

The Federal Aid to Highway Act of 1956 Case Study

The Federal Aid to Highway Act of 1956 - Case Study Example The Act was an amendment of the earlier Act of 1916. It proposed a hike in the gas tax by one to two cents. With the help of this Act, interstate highway system was expanded from 1,600 km to 66,000 km. The conference committee of House Senate included several features of Fallon and Gore bill into the Act. The main idea behind this Act was to reduce the ever-increasing pressure of interstate traffics in surface transportation. This regulation provided the provisions of uniformity in the interstate highway design standards (Code of Federal Regulations, 2009, pp. 23-25). The regulation law was enacted for the larger interests of the US people and defense services. According to the Law, on the interstate highway speed limit of the vehicles is 80.5kmph in the mountain terrain. In case of flat terrain speed limit is 112.7 km per hour. During his tenure as an army person President Dwight D. Eisenhower realized that interstate highways of USA should be improved for providing better transport ation services to the citizens and the defense forces of the country. Impacts of the Federal Aid to Highway Act of 1956 were obvious. In the last 40 years population percentage of America increased by 70% and employment rate increased by 100%. Primary requirement of the increased population is superior transportation. Over the years the interstate high way system has become the work horse for the nation. The above data is clearly indicating that the law has impacted the transportation system of the country in a positive fashion. According to the data, highway system takes care of almost one fourth of total roadway traffic. The Act has made the lives easier for the American people. The highway system carries almost one trillion person miles  per year. The Act was revolutionary and the importance of the Act is increasing day by day. In case of intercity and rural logistic facilities the system is undoubtedly the best. According to a survey, 45% of country’s large trucks

Existentialism Essay Example | Topics and Well Written Essays - 1500 words

Existentialism - Essay Example Furthermore, the essence of incorporating the concepts of existentialism has adverse effects in life especially when there is less understanding of the mitigating beliefs of deaths. Moreover, it should be noted that the use of concepts helps in understanding the goals and aspirations of people and the state to attain happiness. There are several interesting issues pertaining to existentialism in the context of ethics and morality. Therefore, ethics in the view of existentialism includes the recommendation of concepts of wrong conduct and its succeeding concepts. On that account, there are different operational areas of ethics in the way that they apply in existentialism. This is in the form of the individual choices that people make especially in their conducts and rights in life. Morality on the other hand deals with the differentiation of actions, decisions and actions that determine whether something is either right or wrong. Similarly, it also reflects on the ethics of doing well in society that has varied choices in life (Earnshaw 177). Therefore, existentialism as noted by Jean Sartre on responsibility is based on the concepts such as the absurd, facticity and authenticity among others. This means that people are expected to live in accordance with the individual self without compromising on others rights and freedoms. Furthermore, there is also the aspect of the absurd that deals with deriving meaning from the structures of life especially in the maintenance of morality and ethics. There is also the perspective nihilism that explores the philosophical doctrines of life’s meanings and its objective meaning. On that account, there is existential nihilism that makes attempts at deducing meaning of life in terms of purpose, intrinsic value and meaning. Additionally, there is also the voice of moral nihilists who affirm the absence of morality in the realms of existence. They also insist that knowledge of what is wrong and right remains with the moral decisions of the individual especially on the given conditions of life. Therefore, according to Nietzsche, nihilism is the complete definition of emptying the world in order to find its meaning, essential value and comprehensible value (Earnshaw 174). By saying God is Dead; Nietzsche meant that there was over-reliance on religion to gain a moral understanding for the western world. On that account, in relation to absurdity as described by Camus, life is devoid of meaning and is defined by meaninglessness. Camus believes that life is characterized by absurdity that should not be defined by an over-reliance on God. However, there is also authenticity that pertains with discovering the self and living to those standards. This means people should avoid the acts of imitation in going about their duties on the grounds of finding a purpose in life. However, it differs from sincerity and honesty in the sense that there is no compatibility of goals in life. In other words, these two goals hi ghlight the case of finding for an authentic life that is closer to self-freedom. Freedom in this sense is defined in context of determining a uniqueness that is paramount in existing with others. Alternatively, it is not crucial to be a crowd-follower as espoused by Heidegger in the quest for a strong individuality. Instead, one should create his own path that is not controlled by the conventions of life such as normal morals and ethics (Earnshaw 173). Additionally, authenticity

Conflict and negotiation Essay Example | Topics and Well Written Essays - 1000 words

Conflict and negotiation - Essay Example However, my colleague was hesitant to communicate this as he viewed it as lying and unethical. This form of conflict between me and my colleague can be categorised as an interpersonal conflict. As provided in the Thomas–Kilmann Conflict Model of conflict, conflict are based on two axes, mine and that of my colleague. The aspect of interpersonal conflict is brought forth by the fact that it is a variance between two individuals that does not necessarily involve any other individuals. The other two forms of conflict; intrapersonal and intergroup, do not apply. The gap between functional and dysfunctional conflict is very narrow and is more preceisely dictated by the deeds taken by each set of individuals. The classification of our conflict in this regard is extensively dependant on the position we will both take to reach a resolution. Evidently, we are both on the same side, but with different ideas on how to deal with the situation. My view is to assure the client of the fact that the order will be completed and delivered before the due date. This will make the client happy to have worked with us and wait for his order on the due date. However, my colleague believes it is appropriate to tell the truth which is that the order has still to be worked on because of the fact that there were many earlier orders yet to be completed. My view on this is that this will make the client anxious and averse our organization. My colleagues view is that my suggestions are contrary to the code of ethics. In this case, the conflict may be termed as functional where the two of us try to resolve the issue before getting back to the client. In a very distinct way, the conflict may be termed as dysfunctional where the client is reached with one’s point of view without the input of the other. Fischer (2012) illustrates the main causes of conflicts as; injustices, communication breakdown, lack of adequate resources, diversity, and incompatible goals.

Measuring the effectiveness of creative posters Literature review

Measuring the effectiveness of creative posters - Literature review Example According to Mogel (1993) advertising, ‘criers’ originated in Babylonia during 3000 BC. People would take come on to the street carrying their products and shouting louder about the merchandise. Later in 2200 BC, the development of hieroglyphics in Egypt gave way to paper and ink document used to interpret word and sound concept. Egypt further invented outdoor advertising carving public notices on stelae in 2000 BC (www.nonlineagency.com). If Egyptians were good at promoting Romans knew how to make a convincing sales pitch and early examples of advertising were found in the ruins of Pompeii. Advertising has been around for as long as there have been goods to sell and a medium to talk them up. The field of advertising took a giant step after the invention of printing press and movable type by Johannes Gutenberg, a German in 1447. In 1631, first classified newspaper ads were printed in France’s La Gazette by Renaudot which made him the first French journalist and th e inventor of personal ad (Tungate, 2007). Advertising further developed and flourished with the introduction of first English daily newspaper in 1702 and first newspaper advertising in the United States was carried out by Boston News-Letter in 1704. Advertising agencies began in early 1800 during the period when newspapers flourished (Mogel, 1993). Advertising, today, is a huge business making millions of dollars in profit and is not limited only to paper advertising but has expanded its horizon into radio, visual media and internet. This paper critically reviews various literatures in form of books, journals, articles, etc. on creative posters and to measure its effectiveness. Review of Literature Businesses rely on its marketing plan to promote their products which vary depending on their budget. No matter whatever the size of budget is, advertising is the key player in marketing plan because it makes the consumer aware of the product. Wells, Burnett and Moriarty (2007) mentioned that marketing is the way product is designed, tested, produced, branded, priced, distributed and promoted. Whereas advertising plans and decision making take place in the context of overall marketing strategy that includes statement of marketing objectives (Koekemoer and Bird, 2004). O’Guinn, Allen and Semenik (2008) mentioned that advertising is one of the primary tools available for marketing and is only one of the major areas of marketing responsibility. The marketing concepts suggest determining the customer needs and wants and then to develop, manufacture, market and service goods to fill those needs and wants (Wells, 2007). According to Saxena (2009) and Alozie (2009) advertising plays a significant role in awareness creation and attitude formation but has limited role in marketing strategy. Advertisement is the promotion of a company’s products and services through different mediums to increase the sales of the products and services. Advertising is further cla ssified into print, broadcast, outdoor, covert and public service (Management Study Guide, 2011). Out of home advertising further encompasses many advertising forms including outdoor (billboards and signs), transit (both inside and outside the vehicle), skywriting and variety of other media like public walls and furniture. According to OAAA (qtd. in Belch and Belch, 2003) total

Conflict and negotiation Essay Example | Topics and Well Written Essays - 1000 words

Conflict and negotiation - Essay Example However, my colleague was hesitant to communicate this as he viewed it as lying and unethical. This form of conflict between me and my colleague can be categorised as an interpersonal conflict. As provided in the Thomas–Kilmann Conflict Model of conflict, conflict are based on two axes, mine and that of my colleague. The aspect of interpersonal conflict is brought forth by the fact that it is a variance between two individuals that does not necessarily involve any other individuals. The other two forms of conflict; intrapersonal and intergroup, do not apply. The gap between functional and dysfunctional conflict is very narrow and is more preceisely dictated by the deeds taken by each set of individuals. The classification of our conflict in this regard is extensively dependant on the position we will both take to reach a resolution. Evidently, we are both on the same side, but with different ideas on how to deal with the situation. My view is to assure the client of the fact that the order will be completed and delivered before the due date. This will make the client happy to have worked with us and wait for his order on the due date. However, my colleague believes it is appropriate to tell the truth which is that the order has still to be worked on because of the fact that there were many earlier orders yet to be completed. My view on this is that this will make the client anxious and averse our organization. My colleagues view is that my suggestions are contrary to the code of ethics. In this case, the conflict may be termed as functional where the two of us try to resolve the issue before getting back to the client. In a very distinct way, the conflict may be termed as dysfunctional where the client is reached with one’s point of view without the input of the other. Fischer (2012) illustrates the main causes of conflicts as; injustices, communication breakdown, lack of adequate resources, diversity, and incompatible goals.