Stop Welfare Abuse to Build the Work Ethics

Valbona Bajrami Stop welfare abuse to build the work ethics America the promised land, America with 37 million poor citizens living under welfare recipients! But, are all these people really poor? Are all these people in real need to live in the shoulders of American taxpayer, or are they â€Å"spineless creatures† who abuse state benefits? These questions deserve to be answers for all taxpayers who not only sweat by working, but they must also pay for all those that are nothing more than parasites.Our government is all about training these people to live in poverty and in return they have children who grow up to believe that the government should pay their way. According to the Census report, 11. 3 percent to 15. 1 percent of the population was living in poverty over the past 20 years. Around 45 percent of them own their own homes, have car, cable, and satellite TV. Overall, when Obama became president, he decided to equip with mobile phones all those who receive welfare.The average poor American has more living space than the average individual not classified as poor living throughout Europe. The number of teen pregnancy increases day by day, and unfortunately the most of them were raised in circle of poverty and dependent on the benefits of welfare. What is poverty indeed? The word â€Å"poverty† suggests destitution: an inability to provide a family with nutritious food, clothing, and reasonable shelter, so the above mentioned facts do not show any degree of poverty.It seems that collecting welfare has become a way of life for some, which caused laziness, increased the number of drug users, increase of family violence because they don’t have nothing else to do except to attract and seek benefits from state. They prefer to be let go from work so that they can get paid to sit on their behind. Now the government plans to let the food stamp card to be used in fast food chains and buy junk food instead of cooking? This has to stop! Some tax payers can't afford to eat out, now these irresponsible people want us to pay for their fast food?Wake up law maker, we are tired of this. Drug test them and let the people vote whether they want to be so generous with their tax dollars or not. Give them 3 months to get back on their feet, and then shut them off because they apparently are not aware that they are damaging their children by learning them to live in cycle of welfare. Reported cases of child abuse and neglect among poor children is almost 7 times as great as the incidence among non-poor children .These people complain about their living budget, always in search of humanitarian organizations and often complain that the state is not fulfilling their needs. Because of their behavior the famous quote of Douglas Coupland comes to my mind â€Å"Blame is just a lazy person's way of making sense of chaos. † I see people my age who receive unemployment checks, food stamps; you name it, and they are doing absolutely nothi ng to change it, even turning down advancements at their jobs so they can continue to receive the same amount of aide.It is important to recognize that job opportunities do exist for individuals willing to accept them. The government should end welfare because there are more people that abuse it then need it. People on welfare do not respect the value and hard work of US taxpayers. It is really upsetting that they don’t do anything to better themselves. If we stop the welfare, poor people would be more likely to go to work, starting to climb the ladder that will lead out of poverty and teach their kids the value of education and work ethic.

Night World : Witchlight Chapter 3

Keller turned her head quickly. Nissa was standing there, cool and imperturbable as always, one hand on her hip. Her short mink-colored hair wasn't even ruffled; her eyes, just a shade or two darker, were steady. And she was holding an ironwood fighting stick with a very sharp point. Keller growled faintly in relief. You couldn't ask Nissa to be creative-her mind didn't work that way. But on any question of logic, she was unbeatable, and she had nerves of ice. More important right now, she was a superb fighter. â€Å"If you want to play, why don't you try me?† she suggested, and whipped the fighting stick around expertly a few times. It whistled in the air, traced a complicated figure, and ended up casually across her shoulder. Then she slowly extended the point toward the vampire's throat. â€Å"Yeah, and don't leave me out.† This voice was husky and shaky but still grim. It came from behind the counter. Winnie was pulling herself up. She coughed once, then stood straight, facing the vampire. Energy, orange and pulsating, flared between her cupped hands. Witch power. You're alive, Keller thought. She couldn't suppress the flash of relief. The vampire looked from one girl to the other. Then he glanced at Keller, who was lying on her side, feebly trying to make her legs work. Her tail lashed furiously. â€Å"Come on!† the other vampire shouted. He was staggering under the weight of the dragon, heading for the door. â€Å"Let's get Azhdeha out of here. He's the most important thing.† The first vampire hesitated one instant, then whirled and plunged after his friend. Together, they hustled the dragon out into the mall. Then they were gone. Keller gave one final gasping snarl and felt herself change. This time, it felt more like a snail falling out of a shell. Her claws dissolved, her tail withered, and she slumped into her human body. â€Å"Boss! Are you okay?† Winnie came toward her, a little unsteadily. Keller raised her head, black hair falling on either side to the floor. She pushed herself up with her arms and looked around, taking stock. The shop was quiet It was also a wreck. Winnie's impact with the wall had knocked off most of the decorative plates and clocks there. Keller's fight with the dragon had trashed a lot of the shelves. There were shattered Christmas ornaments everywhere, little glittering fragments of scarlet and holly green and royal purple. It was like being in a giant kaleidoscope. And outside, chaos was gathering. The entire fight had only taken about five minutes, but all the time it had been going on, people had been running away from the shop and screaming. Keller had noticed them; she had simply filed them away in her mind as unimportant. There had been nothing she could do about them. Now, there were security officers closing in, and someone had undoubtedly called the police. She pushed with her arms again and managed to stand up. â€Å"Nissa.† It hurt her throat to speak. â€Å"Where's the car?† â€Å"Right down there.† Nissa pointed at the floor. â€Å"Directly below us, parked outside the Mrs. Fields cookie store.† â€Å"Okay. Let's get Diana out.† Keller looked at the young girl with the shimmering hair who as yet hadn't spoken a single word. â€Å"Can you walk?† Iliana stared at her. She didn't say anything. Stunned and frightened, Keller guessed. Well, a lot had happened in the last few minutes. â€Å"I know this all seems bizarre to you, and you're probably wondering who we are.Ill explain everything. But right now, we have to get out of here. Okay?† Iliana shrank a little, trembling. Not exactly a hero, Keller thought. Or quick on the uptake. Then she decided she was being unfair. This girl was the Witch Child; she undoubtedly had hidden strengths. â€Å"Come on,† Galen said to Iliana gently. â€Å"She's right; it isn't safe here.† Iliana looked up at him earnestly. She seemed about to agree. Then she gave a little shiver, shut her eyes, and fainted. Galen caught her as she fell. Keller stared. â€Å"She's too pure to deal with this kind of stuff,† Winnie said defensively. â€Å"Violence and all. It's not the same as being chicken.† It was at that exact moment that Keller could pinpoint her first real doubts about the new Wild Power. Galen looked down at the girl who lay in his arms like a broken lily. He looked at Keller. â€Å"You take her; well surround you and cover you,† Keller said, cutting him off. She knew her hair was in complete disarray, a wild cyclone of black around her. Her sleek jumpsuit was torn and stained, and she was clutching her right shoulder, which still throbbed in agony. But she must have looked fairly commanding, because Galen didn't say another word, just nodded and started toward the door. Nissa led the way in front of him. Winnie and Keller fell in behind. They were ready to fight, but when the security guards with walkie-talkies saw Nissa whirling her stick, they backed away. The ordinary people, curious onlookers attracted by all the noise, not only backed away but ran. Lots of them screamed. â€Å"Go,† Keller said. â€Å"Fast. Go.† They made it to Mrs. Fields without anybody trying to stop them. A girl with a red apron flattened herself against a wall as they thrust their way behind the counter and into the sanctum full of industrial-sized ovens in the back. A gangly boy dropped a tray with a clang, and lumps of raw cookie dough scattered on the floor. And then they were bursting through the back entrance, and there was the car, a white limousine illegally parked at the curb. Nissa whipped out a key chain and pressed a button, and Keller heard the click of doors unlocking. â€Å"Inside!† she said to Galen. He got in. Winnie ran around the car to get in the other side. Nissa slid into the driver's seat. Keller ducked in last and snapped, â€Å"Go!† even as she slammed the door. Nissa floored it. The limousine shot forward like a dolphin-just as a security truck sped up from the rear. A police car appeared dead in front of them. Nissa was an excellent driver. The limo swerved with a squeal of tires and peeled out of another of the parking lot's exits. A second police car swung toward them as Nissa dodged traffic. This one had lights and sirens on. Nissa gunned the engine, and the limo surged forward again. A freeway on-ramp was ahead. â€Å"Hang on,† Nissa said briefly. They were passing the on-ramp-they were past it. No, they weren't. At the last possible second, the limo screamed into a ninety-degree turn. Everyone inside was thrown around. Keller clenched her teeth as her wounded arm hit the window. Then they were shooting up the on-ramp and onto the freeway. With a little patter, cat's paws of rain appeared on the windshield. Keller, leaning forward to look over Nissa's shoulder, was happy. With icy rain and the low, gray fog, they probably wouldn't be chased by helicopter. The big limousine roared past the few other cars on the road and Winnie sat looking out the rear window, murmuring a spell to confuse and delay any pursuit. â€Å"We lost them,† Nissa said. Keller sat back and let out her breath. For the first time since she'd entered the mall, she allowed herself to relax minutely. We did it. At the same moment, Winnie turned. She pounded the backseat with a small, hard fist. â€Å"We did it! Keller-we got the Wild Power! We†¦Ã¢â‚¬  Her voice trailed off as she saw Keller's face. â€Å"And, uh†¦ I guess I disobeyed orders.† Her pounding was self-conscious now; she ducked her strawberry-blond head. â€Å"Um, I'm sorry, Boss.† â€Å"You'd better be,† Keller said. She held Winnie's gaze a moment, then said, â€Å"You could have gotten yourself killed, witch-and for absolutely no good reason.† Winnie grimaced. â€Å"I know. I lost it. I'm sorry.† But she smiled timidly at Keller afterward. Keller's team knew how to read her. â€Å"Sorry, too, Boss,† Nissa said from the front seat. She slanted a glance at Keller from her mink-colored eyes. â€Å"I wasn't supposed to leave the car.† â€Å"But you thought we might need a little help,† Keller said. She nodded, meeting Nissa's eyes in the mirror. â€Å"I'm glad you did.† The faintest flush of pleasure colored Nissa's cheeks. Galen cleared his throat. â€Å"Um, for the record, I'm sorry, too. I didn't mean to charge in like that in the middle of your operation.† Keller looked at him. He was smiling slightly, hesitantly, the way Winnie had. A nice smile. The corner of his mouth naturally quirked upward, giving him a hint of mischief in all but the most serious moments. His green-gold eyes were apologetic but hopeful. â€Å"Yeah, who are you, guy?† Winnie was looking him up and down, her dark lashes twinkling. â€Å"Did Circle Daybreak send you? I thought we were on this mission alone.† â€Å"You were. I belong to Circle Daybreak, but they didn't send me. I just-well, I was outside the shop, and I couldn't just stand there†¦Ã¢â‚¬  His voice died. The smile died, too. â€Å"You're really mad, aren't you?† he said to Keller. â€Å"Mad?† She took a slow breath. â€Å"I'm furious.† He blinked. â€Å"I don't-â€Å" â€Å"You stopped me. I could have killed him!† His gold-green eyes opened in shock and something like remembered pain. â€Å"He was killing you.† â€Å"I know that,† Keller snarled. â€Å"It doesn't matter what happens to me. What matters is that now he's free. Don't you understand what he is?† Winfrith was looking sober. â€Å"I don't know. But he hit me with something powerful. Pure energy like what I use, but about a hundred times stronger.† â€Å"He's a dragon,† Keller said. She saw Nissa's shoulders stiffen, but Winnie just shook her head, bewildered. â€Å"A kind of shapeshifter that hasn't been around for about thirty thousand years.† â€Å"He can turn into a dragon?† Keller didn't smile. â€Å"No, of course not. Don't be silly. I don't know what he can do-but a dragon is what he is. Inside.† Winnie suddenly looked queasy as this hit home. Keller turned back to Galen. â€Å"And that's what you let loose on the world. It was the only chance to kill him-nobody will be able to take him by surprise like that again. Which means that everything he does after this is going to be your fault.† Galen shut his eyes, looking dizzy. â€Å"I'm sorry. But when I saw you-I couldn't let you die†¦.† â€Å"I'm expendable. I don't know who you are, but I'm willing to bet you're expendable. The only one here who isn't expendable is her.† Keller jerked a thumb at Iliana, who lay in a pool of pale silver-gold hair on the seat beside Galen. â€Å"And if you think that dragon isn't going to come back and try to get her again, you're crazy. I'd have died happy knowing that I'd gotten rid of him.† Galen's eyes were open again, and Keller saw a flicker in them at the â€Å"don't know who you are.† But at the end, he said quietly, â€Å"I'm expendable. And I'm sorry. I didn't think† â€Å"That's right! You didn't! And now the whole world is going to suffer.† Galen shut up and sat back. And Keller felt odd. She wasn't sorry for slapping him down, she told herself. He deserved it. But his face was so pale now, and his expression was so bleak. As if he'd not only understood everything she'd said but expanded on it in his own mind. And the look of hurt in his eyes was almost insupportable. Good, Keller told herself. But then she remembered the moment she'd spent inside his mind. It had been a sunlit place, warm and open, without dark corners or shadowed crevasses. Now that would be gone forever. There was going to be a huge black fissure in it, full of horror and shame. A mark he would carry for the rest of his life. Well, welcome to the real world, Keller thought, and her throat tightened and hurt. She stared out the window angrily. â€Å"See, it's really important that we keep Iliana safe,† Winfrith was saying quietly to Galen. He didn't ask why, and Keller had noticed before that he hadn't asked why Iliana wasn't expendable. But Winnie went on telling him anyway. â€Å"She's a Wild Power. You know about those?† â€Å"Who doesn't these days?† He said it almost in a whisper. â€Å"Well, most humans, for one thing. But she's not just a Wild Power; she's the Witch Child. Somebody we witches have been expecting for centuries. The prophecies say she's going to unite the shape-shifters and the witches. She's going to marry the son of the First House of the shapeshifters. And then the two races will be united, and all the shapeshifters will join Circle Daybreak, and well be able to hold off the end of the world at the millennium.† Winnie finished out of breath. Then she cocked her strawberry-blond head. â€Å"You don't seem surprised. Who are you, guy? You didn't really say before.† â€Å"Me?† He was still looking into the distance. â€Å"I'm nobody, compared to you people.† Then he gave a little wry smile that didn't reach his eyes. â€Å"I'm expendable.† Nissa caught Keller's eye in the rearview mirror, looking concerned. Keller just shrugged. Sure, Winnie was telling this expendable guy a lot. But it didn't matter. He wasn't on the enemy side; and anyway, the enemy knew everything Winnie was saying. They had identified Iliana as the third Wild Power; the dragon proved that. They wouldn't have sent him if they hadn't been sure. But still, it was time to get rid of this interfering boy. They certainly couldn't take him to the safe house where they were taking Iliana. â€Å"Nobody tailing us?† Keller said. Nissa shook her head. â€Å"We lost them all miles ago.† â€Å"You're sure?† â€Å"Dead certain.† â€Å"Okay. Take any exit, and we'll drop him off.† She turned to Galen. â€Å"I hope you can find your way home.† ‘I want to go with you.† â€Å"Sorry. We have important things to do.† Keller didn't need to add, And you're not part of them. â€Å"Look.† Galen took a deep breath. His pale face was strained and exhausted, as if he'd somehow lost three days' sleep since he'd gotten into the limo. And there was something close to desperation in his eyes. â€Å"I need to go with you. I need to help, to try and make up for what I did. I need to make it right.† â€Å"You can't.† Keller said it even more brusquely than she meant to. â€Å"You're not trained, and you're not involved in this. You're no good.† He gave her a look. It didn't disagree with anything she'd said, but somehow, for just an instant, it made her feel small. His greeny-gold eyes were just the opposite of the dragon's opaque ones. Keller could see for miles in them, endless light-filled fathoms, and it was all despair. A sorrow so great that it shook her. She knew it must be costing him a lot to show her that, to hold himself so open and vulnerable. But he kept looking at her steadily. â€Å"You don't understand,† he said quietly. I have to help you. I have to try, at least. I know I'm not in your class as a fighter. But I†¦Ã¢â‚¬  He hesitated. â€Å"I didn't want to say this-â€Å" At that moment, Iliana groaned and sat up. Or tried to. She didn't make it all the way. She put a hand to her head and started to fall off the seat. Galen steadied her, putting an arm around her to keep her propped up. â€Å"Are you all right?† Keller asked. She leaned forward, trying to get a look at the girl's face. Winnie was leaning forward, too, her expression eager. â€Å"How're you feeling? You're not really hurt, are you? You just fainted from the shock.† Diana looked around the limousine. She seemed utterly confused and disoriented. Keller was struck again by the girl's unearthly beauty. This close, she looked like a flower, or maybe a girl made from flowers. She had peach-blossom skin and hazy iris-colored eyes. Her hair was like corn silk, fine and shimmering even in this dim light. Her hands were small and graceful, fingers half curled like flower petals. â€Å"It's such an honor to meet you,† Winnie said, and her voice turned formal as she uttered the traditional greeting of the witches. â€Å"Unity, Daughter of Hellewise. I'm Winfrith Arlin.† She dimpled. â€Å"But it's really ‘Arm-of-Lightning.' My family's an old one, almost as old as yours.† Diana stared at her. Then she stared at the back of Nissa's mink-colored head. Then her eyes slid to Keller. Then she sucked in a deep breath and started screaming.

Ansoff Matrix Essay

Ansoff Matrix 3 BY arnab007 The Ansoff Matrix Providing strategic options is a role of the marketing plan, but how does the marketing team come up with bright ideas? Fortunately there is a simple tool that can help – the Ansoff Matrix. Developed in 1957 it still holds true today – a 2 x 2 matrix that guides planners in coming up with options. Basically, it gives you four options dependent on two variables – developing new products or entering new markets. New product development and entering new markets involve expense and therefore risk. They also produce risk to your brand – if an undertakers’ firm were to branch out into whoopee cushions their credibility as an undertaker would be scarred! Therefore, the further down or right on the grid you go, the higher the risk. When is a product entirely new or when is it Just an amendment? That is subjective, so Judgement must be used – a car manufacturer producing a new model probably doesn’t count as â€Å"new’ but if that same company were to launch a mission to Mars it may well do†¦ There is no guarantee of success for any plan, as highlighted below: Market Penetration You stay with the same product and keep selling it to the same people. So how do you grow? The answer comes from adjusting the marketing mix – maybe promoting yourself better, making the product better or lowering the price. It is the least risky option, but consequently is likely to reap the least reward. A good example of market penetration is Fuller’s London Pride – once a regional ale in the South East but now the best selling cask ale in the I-JK (CAMRA). They have done this by relying on a high quality product but increasing promotional activity – articularly advertising connected with sports events. On the other side is Rover – they kept selling similar cars to the same market but Just lost touch. The product was well-overtaken and badly promoted, and the results are there for all to see. The moral of the story? Even if you do nothing, make sure you do something! Product Development If you have a well-respected brand with your customers, it may be possible to sell them other things. This is probably the most common option to head in as companies can use the good will they have in the market to generate credibility. As long as the ew product in question isn’t too left-field, customers will like it. uality pens. For many people a Mont Blanc is the pen to have. The trouble is, once you have a fountain pen, ballpoint and a pencil, that is it. Mont Blanc’s quality means you may have the same pen for life, so you will never buy anything from them again. As a result, Mont Blanc decided to start selling you other things: cuff links, wallets, notebooks and so on. The same high quality prestige brand transferred to other products with great success. Possibly the world’s best-known brand got it seriously wrong when they launched a ew product . Coca Cola’s premium bottled water, Dasani, was launched their existing I-JK consumer market, but unfortunately they got it very wrong. Dasani was little more than bottled tap water and the fall-out hit Coca Cola hard. It wasn’t Coke’s first time though after the New Coca Cola debacle nearly ruined them. If you are going to launch a new product, make sure that it reflects your brand and won’t damage what you already have. Market Development Selling the same product to a new market is a tricky proposition, but a number of companies have done it very well. Guinness, Lucozade and Skoda have all managed to salvage weak brands by launching them into a new market. However the most successful repositioning was Sony PlayStation – a repositioning that was pre-planned, not firefighting. Sony had planned to sell PlayStations to children then, once the product life cycle had reached maturity, relaunch in the adult market – enter Lara Croft. Failed repositionings litter the history of marketing but, for me, the most interesting is that of cricket. Some marketing chaps went to America, saw baseball and thought Wow! That will make cricket trendy! Cricket clubs suddenly had silly names like Scorpions (what on Earth have scorpions got to do with Derbyshire anyway) and music was blasted out every time a run was scored. The youth market was not impressed. It was only when the core product was improved that cricket’s popularity returned – thanks be to Freddy Flintoff and co. Diversification So, you know nothing about the mark et you are selling to or about the product you are launching. Sounds like a recipe for disaster†¦ The risks of diversification are otentially grave, but the rewards can be enormous. Caterpillar used to make yellow diggers and bulldozers and sold them to construction companies. Now they sell boots to young adult consumers. Apple used to sell computers to graphic designers. Now they adorn the belt of Just about every 16-24 year old in the country with the iPod. The reward has been easy to see. When diversification goes wrong, you can be left with a feeling of: â€Å"What were they thinking? † Sir Clive Sinclair produced and sold one of the first home entertainment transport. Still, a C5 can be worth a fortune on EBay.

Case Study of Patient presenting with flu-like illness 2500 words Essay

Case Study of Patient presenting with flu-like illness 2500 words - Essay Example Patient satisfaction evaluated using typical patient questionnaires is said to be higher after advanced nurse consultations for flu-like illnesses and minor illnesses. It is from such data that it is discovered that advanced nurses give longer consultations and necessary information as compared to general practitioners. However, some patients who have ever visited a nurse practitioner for insignificant illness care have recorded a preference to seeing practitioners next time, regardless of the fact that they were satisfied with the consultants with the advanced nurse. Patients may not anticipate their general practitioner to create time and listen to hem but they may have much confidence that an advanced nurse would do so (Moulton, 2007). The aim of this evaluation is to determine how the consultation process is carried out by an advanced nurse, inclusive of the methods used in the context of general practice. The method used Subjects were interviewed before and up to one week follow ing their consultation with an advanced nurse. Constant comparative methods and semi-structured interviews were utilized to explore the matter from the patients’ point of view. ... Therefore, a specified 1-year practice-based training program was initiated. It was comprised of the Higher Professional Education Masters Degree in Advanced Nursing Practice (MANP), inclusive of training on managing common complaints. As the program went on, the advanced nurses were employed, educated, and facilitated with general practices. Common complaints associated with the flu-like illness was compiled for which the participants seek he nurses’ medical attention. According to Keenan, J, 1999, such common problems will always result in minor health issues. The role of the advanced nurse in this study was to assess symptoms like physical examinations, and diagnose or make decisions where appropriate. However, the advanced nurses were not permitted to prescribe any medications, meaning that the general practitioners were frequently available for consultations and validations on referrals and prescriptions. The process required that patients who had appointments for the stu dy be assessed for inclusion. Patients aged over 18 years and had come for the first consultation were welcomed to take part in the study if they requested for an appointment on a day when the advanced nurse was around and had time availed to him or her in the schedule. There was random choice of patients to be allocated in either the reference group or the intervention group. Assignments were given at random by an independent individual and he codes generated. In each project, a research assistant gave an explanation of the research to the patients as they came in and informed consent was achieved. Collection of data and the analysis Before the consultation in the general practice same day consultancy room, the first interview was performed, and the

Mentally Disordered Suspects, Defendants and Offenders Essay

Mentally Disordered Suspects, Defendants and Offenders - Essay Example As per Bibby v Chief Constable of Essex the court determined that the Constable could arrest a person who could commit an act of violence or could breach the peace (Jerrard, 2000). Under Section 136 of the Mental Health Act a police officer can detain a person who is considered to be mentally disordered. The police officer can remove the person from a public place (such as in this case) and take them to a â€Å"place of safety† including a police station or a psychiatric hospital ward. Further assessment can take place in these places in order to implement treatment under Section 2 or Section 3 of the Mental Health Act (Legislation Government of United Kingdom, 2012 a). b) Discuss police obligations in relation to vulnerable detainees, and with reference to research findings, evaluate the possibility of appropriate intervention being made in Wayne’s case. The police are under obligation of Section 136 of the Mental Health Act to go for an assessment as soon as the perso n is at a â€Å"place of safety† which could be either the police station or a psychiatric hospital ward. The assessment is carried out by two doctors, typically a general practitioner (GP) and a psychiatrist as well as an Approved Mental Health Professional (AMHP) such that at least one doctor is a Section 12 approved doctor. The subject assessment may recommend treatment under Section 2 or Section 3 but given the current circumstances the possibility of Section 2 based treatment is high. Section 2 recommends detained treatment for patients who need to be monitored during treatment. Since Wayne has left the treatment system once before so Section 2 is more appropriate1 for ensuring that Wayne undergoes the entire treatment procedure. c) Critically assess the opportunities for diversion at this stage of the criminal justice process. The policemen attending the call for a â€Å"drunken homeless person† would have no idea of Wayne’s background unless he is brought to the station for identification. If careful attention is not paid to Wayne’s background as suffering from schizophrenia, there are chances that he would be prosecuted for breach of peace. This would preclude any chances of mental health assessment and would force Wayne into prison for his actions (though this may not be necessary). The eventual consequence of this approach would be that Wayne would be released back into society again without any changes to his persona. The brush with the criminal justice system may make Wayne more violent and thus a greater danger to public safety. Since Wayne is not involved in a serious crime so there are chances that police in more busy precincts may not adopt the complete procedure for mental health assessment. d) What after care provision should be available for Wayne when he is discharged from hospital? And is there any evidence to suggest that this will prevent the recurrence of these events? The Mental Health Act does not provide f or community intervention and when it does it is only weakly applicable. The real measure of after care provided by the community is â€Å"guardianship† that mandates that the patient will reside at a particular address, will attend a specific clinic regularly and may attend designated workplaces or educational institutions. However, all of this information must be tabulated and followed up after the patient is discharged from the hospital and such follow-up cannot be enforced onto the patient. Section 117 provides that patients who are

The need for an organisation's HR function Essay

The need for an organisation's HR function - Essay Example call for vibrant policies and practices on the part of the management team so as to facilitate the organizations to react swiftly and productively to such dynamic external environments. The strategic human resource management facilitates its organizational teams to deliver highly competitive and standardized performance under intricate business conditions that strives to convert challenges into opportunities by transforming anarchy into systematic strategies and strategy into productive action. Strategic human resource management has achieved immense significance and generated critical awareness in recent years amongst theorists and researchers, most remarkably in the fields of human resource management, organizational behavior and industrial relations. Apparently, heightened assimilation of human resource management and corporate strategies has placed a significant claim upon contemporary strategic human resource management in terms of management as well as the academic literature, and hence it is commonly recognized that the strategic employment and administration of human resources can pave way for accomplishment and stability of the firms. Certain authors and researchers have further claimed that that an organizations human resources help shape the foundation of its competitive advantage1. Thus, with this background, it can be safely established, that the need for an organizations HR function to be strategic in nature is in co-operation, and not in conflict, with its n eed to respond to the external environment. â€Å"Strategic Human Resource Management is the linking of human resource management with strategic goals and objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility† Strategic human resource management has been defined as the development of organizational culture that cultivates modernization and elasticity with the assistance of establishment of an association between human

Gay Marriage and American Family Essay Example | Topics and Well Written Essays - 1000 words

Gay Marriage and American Family - Essay Example American manhood was symbolized as marketplace manhood with no time for family but engaged in business outside the home, he was restless, agitated, with power over other gender. (Kimmel 135). Homophobia is believed to be a byproduct of fear, the great secret of American manhood is [they] are afraid of other men, specifically to be identified as gays or be humiliated according to Kimmel (136). Homosexuality is considered by most Psychologists as mental disorder and therefore must be treated well. It has been part of the history since the early civilization but emerged lately after freedom was embraced by America in early 20th century. The emerging democracy in the late American period of economic development, many uprising had occurred that led to what America is now. The first would be the Feminist Group and later the Gay Movement. Accordingly, these movements have existed out of male dominance in the society, since American people yearn for freedom and liberty from bondage of inequality. Historically, homosexuality had been mentioned in the earliest community of Sodom and Gomorrah of the Bible; as the story goes, in that particular chapter of Genesis, an angel in the guise of men appeared to Lot, when the people learned about them, they wanted to have sex with these angelic men both young and old. Gay marriage is an issue of civic rights or human rights; the people of America have split opinion about same sex marriage. In one Human Rights Campaign sponsored symposium, Democratic candidates have aired opposing decision about the matter, among the seven attendees, only two were pro-same sex marriage. For them, it is a political issue about giving equal benefit to same-sex partners (Common Dreams). Even President George Bush is against same sex marriage. In the latest report in America according to New York Times, "only 56% of Americans are married today and, even more suprising, only 26% of all households are the traditional married-couple with children homes" (Parella). The number of gay-lesbian population is not increasing, the one increasing is the acceptance of the public of this arrangement (Parella). The most alarming in the American family is that those people who are in traditional marriage are in deep trouble like that of Brittany Spears, many of them collapse and leave tremendous effect on children and society. In Biblical point of view, marriage is sacred and consummate only within man and woman. It is God-instituted union of man and woman in order to build a family where God-fearing children will raise. Ted Mackin emphasized that for Christian man and woman "marriage is a sacrament" (as cited by Parella), within the union, "they find habitual attitude and conduct evidence of the presence of God." It is sharing of love within God's consent. Aside from that, marriage is union designed by God to nurture responsibility and in order to build a community of people based on the concept of procreation as commanded by God in the Bible. As what Parella had stated, "Marriage is an unconditional, life-long commitment between two persons who promise to share all of life and love, home and hearth, body and soul; marriage necessarily involves both the fullest of communication, the deepest of understanding, and the strongest of personal loyalty and trust between two people." It means that only death can part ways what has united in marriage; it is sharing unconditionally one's life with his partner. Marriage

Genre Impact on the Representation of Gender and Sexuality Essay

Genre Impact on the Representation of Gender and Sexuality - Essay Example The visual media present several role models of both genders that influence people’s mind-set in the issue of sexuality. The media representation of women for instance centers on physical beauty and absence of strong and influential female role models (McCaughey & Neil, 12). Although the nature of women might have changed from emphasizing much on beauty or emergence of influential role models, the perception of people towards women remains as portrayed in the media. Conversely, media representation of men centers on strength, power and sexual charisma. Although this might not be true for all men, the media representation ensures that everyone perceives men in that line (McCaughey & Neil, 14). The diverse representation of different genders in films raises the issue of gender imbalance in films. Gender imbalance in films also has an impact of representation of gender and sexuality. A recent study revealed that more than 60% of the speaking roles in films are given to men leavin g the lesser percent to the women (Nanthakumar, 2). Further, females in films are more than three times likely to be displayed almost naked or fully naked. The women dress in more provocative clothes than men do. This has influenced the representation of gender and has sparked complains among some female groups. The groups claim that women are viewed as sexual objects particularly after watching depicting them as so. According to the research report, close to 30% of the girls are depicted as attractive which has raised the issue of female characters being perceived as servants. The films portray women and girls as attractive and sexual objects. This makes them feel that they should always be mindful of their physical beauty and be submissive to the men. ... This has created a gender representation in which the women feel less important in the society because their ideas are opinions are not important according to the film. One of the films that have such a representation is the movie, â€Å"Twilight† (Douglas, 40). It was further discovered that men are hardworking in terms of movie production as opposed to women. This implies that there are more male movie producers, writers, directors or cameramen than women. The films represent men as physically stronger than women. In the action adventure films, the men usually dominate the scenes. The men usually the heroes are depicted as sexually striking, brave and physically stronger than women. They are also depicted as independent and confident. In these types of films, the opposite of the heroes are the villains. The villains are depicted as wicked and cruel. They are less attractive when compared to the heroes while their scary look makes the audience hate them. The films depict wome n as motivating characters and usually play a passive role. Most Hollywood movies portray women as frail and helpless. This has made the world perceive women as so (Dole, 87). The films are shot with the women screaming, sobbing and most of the time crying. Some movies however, portray the women as rowdy and aggressive. Some of the viewers of such films might change and start perceiving the women as violent and aggressive. The Watkin’s Chicago provides a good example of media representation of aggressive women. Some of the movies that portrayed women as aggressive include the film â€Å"noir femmes fatales†, â€Å"the vamps†, and the more recent ones such as â€Å"Monster† and â€Å"Million Dollar Baby† of 2003 and 2004 respectively (Cristian, 45). The

Implementing QoS Research Paper Example | Topics and Well Written Essays - 750 words

Implementing QoS - Research Paper Example A majority of organisations have made extensive use of quality of service (QoS) in order to improve services and to ensure that quality is maintained at all levels. Quality of service has therefore been elevated to higher levels when it comes to the degree of its importance, and it is becoming apparent that it will occupy an even more important role in the future management of organisations. I also think that quality of service will evolve to be come more sophisticated and complex as time goes. Implementing Quality of Service There are various methods used in the implementation of the quality of service and differs. Assess the CPU utilization from each router during or in busy period to which it assists on the distribution of the Quality of service among the networks that share the load. Classify the types of traffics to which it flows in groups to reduce the workload .The interface should also be identified to which the traffic will reverse Cruz (1995). After that there should be th e determination of maximum delay that the application can be able to handle and if you needed should adjust its parameters within the traffic The rates are then checked to determine if it can be supported on the type of the interface being used and configure the bandwidth to match with the interface. Slow links are then identified to be able to determine whether the bottlenecks of the network used is located and then choose on which is to be applied in the link efficiency mechanisms for the type of interface chosen. One should use the only interface chosen in its implementation Cruz (1995). Calculation is then used in layer two and three overhead for the type of media type that will be used in the transportation of the traffic. This assists in the correction and also calculation of the bandwidth needed for the classes used Cruz (1995) Advantages of QOS Quality of service is important in organizations as it is used in translating a business in achieving its goals by simplification of its processes (Cardoso et.al 2002). This makes it efficient thus saving time and energy as it makes most of the work to be done or achieved in good time. This leads to an individual or an organization dependence as Quality of service makes its work easier and better enabling the managing their time and work in good time without stress QOS is also used in designing a business’s workflow as it design it to QoS metrics fulfilling not only the business but also the customer’s expectations. It can also be used in controlling and also monitoring an organization’s workflow depending on the type of QoS setting. This thus helps to manage commitments like contracts setting up compensation strategies when undesired metrics are identified (Cardoso et.al 2002). It is used by network administrators in making it efficient in providing services without interfering with their networks and enabling them manage their network. It improves users experience as it reduces a businessà ¢â‚¬â„¢s cost by using the available resources adequately reducing the need for upgrade of the networks (Cardoso et.al 2002). . Disadvantages of QOS It is difficult to know the type of protocol to use in implementing the quality of service. Different networks have different resources as some operate in real time and need a higher share It can controlled on the data from the main source but from you own point or place taking an example if ISP and modem (Cardoso et.al 20

Classroom Community Investigative Paper Essay Example for Free

Classroom Community Investigative Paper Essay Feeling a sense of community is important for almost anyone. Even now, in college, the students in the Elementary Education Program at Utah Valley University are in cohorts. Why? To help us find others who we have common interests with, and who can help us learn and grow into great teachers. Because being in an environment where we feel safe as well as feeling a sense of belonging is important. Developing a classroom community for elementary students is imperative. A student who feels comfortable in the classroom will be able to learn and grow because they will not be afraid to make mistakes in front of others, and they will learn to appreciate the opinions of others. The sooner a child learns to work with and value others, the better. This not only benefits a person during their school years, but is an important part of success later in life. One tool we have learned about this semester to improve classroom community is morning meetings. Though I have not personally seen an elementary classroom morning meeting in action, the evidence of its success that I have seen and heard from our guest speaker, Sylvia Allan, as well as what I have read in our text books and researched online, has convinced me to try morning meetings in my own classroom. Our morning meeting packet states that morning meetings build a classroom community, which may improve student test scores. That is great reason to try them. Earlier in the semester when we were introduced to morning meetings, I was so excited. My goal as a teacher has always been to value every student. I was thrilled to have been given a tool that would do just that. My focus for morning meetings will be to help each child in my classroom realize how important and irreplaceable they are. Morning meetings will help to create an atmosphere of trust, which is essential for optimal student learning. The responsive classroom. org states that morning meetings â€Å"Build community, increase student investment, and improve academic and social skills. † That is exactly what I hope to do with them. Using the morning meeting tool in our own college classroom has been an effective tool for me as a student. Because I transferred from another cohort this semester, I did not know anyone else in our cohort. Participating in morning meeting has given me the opportunity to learn more about the other people in our class. Learning about the similarities I share with these people has allowed me to make connections with some of the students in my class, and has made me feel more comfortable and more willing to participate. I plan to use the morning meeting format as it is presented in the morning meeting packet with a few modifications. The greeting, sharing, group activity, and news and announcements portions are all important for the children to get to know one another and feel comfortable in the classroom. However, I will probably just write the news and announcements on the board and briefly go over it with the class because I plan to be teaching older grades. I would also like to add memorization of a poem each day, as well as a fun saying a la Silvia Allan. I like these ideas because it gives me the opportunity to prove to my principal that morning meetings are not only effective in building a classroom community, they are academic as well. I plan to initiate full morning meetings into my classroom on the first day of school. Because I have not actually used them in an elementary classroom setting yet, I am not sure if I will do every component every day. For example, the greeting may have to be on Mondays only due to time constraints. I also may not do a group activity every day. I may use this time as an opportunity to work on a concept I noticed the entire class had a hard time with. For example, if most of the class had a difficult time learning a math concept the day before, I would have a student with a good understanding of the concept explain it to the class while we are in morning meeting while the positive classroom community juice is flowing. Hopefully, the students who are having a difficult time with the concept will feel less threatened because we are working on the concept during morning meeting time, not math time. So how does a classroom community lead to differentiation in the classroom? Having a classroom where students feel accepted and accepting allows the teacher to be able to make accommodations for students who need it because the rest of the class understands why they need it. One of my favorite â€Å"Hallmarks of a Differentiated Classroom† that describes this in detail is â€Å"shared responsibility for the classroom between teacher and students, in the goal of making it work for everyone†. When students feel comfortable in the classroom and care about their fellow classmates, students are willing to share their strengths with the rest of the class for the betterment of others. They also realize their limits and are willing to strengthen them by learning from other students. A classroom community is a very important part of a successful classroom. It gives students a place where they feel comfortable and are not afraid to make mistakes. Students who feel comfortable in the classroom are more willing to make mistakes and learn from them, thus giving them a better opportunity to achieve their full potential. I am excited to use morning meetings in my classroom to build a successful classroom community.

Ericsson Headquarters in Cyberjaya: Architecture Theory

Ericsson Headquarters in Cyberjaya: Architecture Theory 1.0 INTRODUCTION Serina Hijjas is a wellknown Malaysian architect and also the director of the Hijjas Kasturi Associates Sdn. She had 20 over years experience in this architecture design field. Serina took over her dad interest in this architecture field as her dad is also an architect , Hijjas Kasturi, the founder of Hijjas Kasturi Associates Sdn. Serina graduated with a Diploma in Architecture in University of Sydney and Bachelor of Science in Architecture from the Barlett School of Architecture in England. She was once an archietctural assistant with the Foster Associates, focuses on masterplan for King Cross for two years after her graduation. Later on, she decided to return to Malaysia and work for Hijjas Kasturi Associates focusing on conceptual design, contract management on retail, office building and commercial. She involved in Masterplan in Putrajaya. Serina Hijjas is the founding member of Malaysia’s Grren Building Index technical Committee, which she is very qualified with her experience and architectural background. The Committee acquires the professional membership of boards of Architects in Malaysia and it corporates with the member of PAM. One of Serina greatest achievement with her company was getting involved with the Putrajaya Masterplan design. Her company also work in many otehr plenty large scale projects such as the Masterplan Core Island Boulevard for Putrajaya and Putrajaya Convention Centre, Ericsson Malaysia at Cyberjaya, Telekom Malaysia Headquarters Building, ASEAN Instisture of Medicine, and much more. She has been very active in the area of Energy Efficiency and suatainability since her formative years of architecture practice in The Fosters, London. Besides getting involved in much of government projects, she has also gave much talk and be a good speaker in giving her speech and talks at various green architectural seminar. There are few awards that she had won during these 20 over years of experience which is the Asean Energy Efficiency Award for Securities Commission Headquarters, Bukit Kiara in 2001, Nominated for the Aga Khan Award for Telekom Malaysia Headquarters in 2004, Exhibited at the Royal Academy Summer Show, Tower Category for Telekom Malaysia Headquarters, 2nd Place International, Dubai National Library Competition in 2005, Asean Energy Efficiency Award for Telekom Malaysia Headquarters in 2005 and being nominated for the Aga Khan Award for Putrajaya Convention Centre in year 2006. ii.Project description The aim of this project is to convey and understanding of architect’s architectural theory through a direct observation and analysis of his projects. Each of the architectural elements in the chosen building will be broken down and matches with the relevant architectural theories. Besides that, analysis of the relationship between architecture and its social, cultural and intellectual context will be conveyed through diagrams and essay. iii. Building Introduction In this essay, the chosen building to be analyzed is the Ericsson RD Building designed by Serina Hijjas, The client of this project is the Ericsson. This building is the headquarter of Ericsson in the Asia country. The budget of this project was RM110million and it completed in the year 2002. Its the home of the Swedish telecommunications giant, is located in the Multimedia Super Corridor, Cyberjaya. This unique building, with a total air-conditioning area of 300,000 sq ft, houses state-of-the-art facilities for RD inventions.The air-conditioning system utilizes the chilled water from the district cooling (primary circuit) and is circulated into the building (secondary circuit) through heat exchangers. The state-of-the-art air-conditioning system installed in this building incorporates the innovative concept of raised-floor technology and precision air-conditioning system. (Effective Cooling Technologies,2006). 2.0 EXTERNAL FACTOR 1- CLIMATE Ericsson Headquarters in Cyberjaya has large overhanging eaves roof to prevent excessive sunlight to enter the building and affect the comfort level of users. The orientation of the building in the site, where the East west part of the building, is covered with long overhang eaves, act as a shading devices. The large overhanging roof at the sides of the building, having like a perforated type of roof, letting the sunlight to penetrates in the external spaces forming an interesting shadows of spaces. Large overhanging roofs at the entrance with full curtain wall creates a grand entrance. There’s also a tree structure roof at the entrance to gives a feeling of welcoming to the users at the same time as a shading device, protecting the users from sun and rain. The interesting roof at the entrance, having the glass on the rooftop, letting light penetrationg and casting light giving a bright and interesting entrance. The central courtyard of the building emphasizes on the penetrating of natural daylight into the spaces whereby the both sides roof having alittle of overhang for shading purposes. Greens, plants and trees were planted on the surrounding of the building to provide good ventilation and comfortable space. Trees planted along the road before turning into the main entrance of the building. The trees provides shades from the hot climate in Malaysia and also function in being green into the building, provides a comfortable and relaxing feeling to the user and passbyer. For good ventilation, cross ventilation and stack ventilation are being used to attract wind into the building. External Wind goes through from the windows towards the stairs forming a stack ventilation, whereby cross ventilation were form when the opposite sides of the windows are also being open, letting through the wind to goes in and out to ventilate the building spaces. 2.1 EXTERNAL FACTOR 2: ARCHITECTURE THEORY CRITICAL REGIONALISM Being a hybrid of Modernism and Regionalism, it embraces yet distances itself from both, aiming to cultivate a resistant, identity giving culture while at the same time having discreet recourse to universal technique (Frampton, 1983, p.20). Critical Regionalists are â€Å"opposed to mindlessly adopting the narcissistic dogmas in the name of universality, leading to environments that are economically costly and ecologically destructive to the human community† (Tzonis, Lefaivre 2003, p.20). Glenn Murcutt-Magney House (1984) Magney House is an example of critical regionalism. The house was constructed the regrowth of vegetation site where it is relatively wild and undeveloped. It has an external room which supports outdoor living out of wind but relatively integrated with the sun and the view. The effect of this space on the plan is liberating-This space act as a overturns of a conventional model of domestic enclosure and posits a much more redefined and spatially diverse alternative.(Metcalf,2012) An influence architecture of this building is by the critical regionalism. For the Ericsson HQ, it adapts the greenary of the site and added more greens, using light material and a more humanic scale to blend with the site and nature, with the influence of climate in providing shadings and ventilation to the building, the Magney house also uses the material on steel and glass as the light structure for the house, integrating with the tropical location. Ericsson HQ integrates with the site where the orientation of the building at the site, having an easy and obvious access towards the building. This is because the location of the building are having the free access from the main entrance of highway. People can easily have a view access to the building from the highway. Easy access from main highway to the main entrance of the building. The site are surrounded by greenery, having a beautiful scene along the road to the entrance of the building. The approach of nature towards the building focuses on the entrance, having a beautiful and grand entrance, having the water features and beautiful plants and trees to show and let people know the entrance of the building. The approach of greens into the building intergrating with the site to express the tropical location. The site are mainly surrounded by greens, therefore,to match back with the site, trees are being planted at the surrounding where it not only function as aesthetic purpose,but also intergration towards the site, act as shading from the hot climate and heavy rain, and gives a nature and tropical feels to the users. The building height also provides a humanic scale and environment landscape design to the site. The design of height of the building doesnt gives a fear and oppress feeling towards the users but a humanic scale, because of less and average height level of building. The materials used are mostly metals and glass. It brings a light feeling as the construction and material used are light, providing a permeability feeling to the users. High glass curtain wall are being used, allowing the natural daylight to penetrates in the building, protraiting a good energy efficiency. Less artificail lighting is neede to enlight the space in the building thanks to the uses of glass. The design are effective in not just providing natural daylight, but also to prevent excessive daylight into the building, overhanging roofs and also metal cladding in the facade are being widely used. The facade having metal cladding that not only gives shades to the internal spaces but also act as a aesthetic value to the facade design that suits the environment. Metal material are a good material as it is suitable to use in Malaysia, where manufacturer of metal especially aluminium are widely found in Malaysia, and is is more environmental friendly material compared to concrete o r bricks. 2.2 EXTERNAL FACTOR 3: TECHNOLOGY AND MATERIAL The material used in the building are mainly glass and metal. It shows a light and modern architecture style through the design, material and technology used. The buidling are energy effiency through the technology used in the building such as the air condition energy sources. The air-conditioning system utilizes the chilled water from the district cooling (primary circuit) and is circulated into the building (secondary circuit) through heat exchangers. The state-of-the-art air-conditioning system installed in this building incorporates the innovative concept of raised-floor technology and precision air-conditioning system. Besides that, glass material used allows penetration of daylight into the building, providing free natural daylight, reduces the uses of artificial light thus cost reduces not only in lighting cost but also in air condition(ventilation) vice. Therefore, it is a good consideration of design and strategy in designing on efficiency of the building and environmental. Framing the view of internal and external. Metal truss roof are used in the building where the lattice truss can support wide cariety of roof system due to excellent strength to weight ratio. It can weigh till span of 40m without need for intermediate support column.It allows the designers to have a greater flexibility when working to optimise internal space. Metal truss roof provides light construction, durable, long lasting, prevent pesticides, and doesnt need finishes. The structure used in the main entrance as a shading devices are known as the trees structure as the structure of support branches out just like a tree. It is also known as umbrella like structure as it opens up like a umbrella. This structure are light and also mainly use as shading devices in Malaysia along the Jalan Bukit Bintang. The advantages of using metal and glass.Metal has a high strength and weight ratio. Thus steel are very suitable for long span building, having high ductility where it has the energy absorbing capacity and will not incur on sudden failure. Whereas glass allow natural light enter the space although it is enclosed. This very reason is the idea behind applying glass materials in wall construction. The energy usage is reduced. Besides that, air conditioning system does not have to function more in order to fully cool an area because glass is a bad conductor. Choosing this two material in the design, it helps to improve not only in the energy efficiency but also environmental friendly and also gives a modern style design. 3.0 CONCLUSION As nutshell, energy efficeincy and sustainable is being practices into the design where the daylight and climate factors are being considered, whereby the influence theory are the critical architecture that integrates and blends well with the location and teh site, and also the material and technology chosen is important. These 3 external factors is what that influences the design and the end product of the building. Where, this building really integrates and though well on. Ms Serina Hijjas has implied well her knowledge on the idea of how to gain a better energy efficciency to helps and improve to provides a better products, things to the client. The thought of using the the chilled water from the district cooling and incorporates the innovative concept of raised-floor technology and precision air-conditioning system is very well thought of. It leads us the younger generation to realize her efford in bringing her practice of sustainability to her design in reality is what we should learned from her. The critical regionalism is greatly transformed and applied into her design well with the site. From this whole assignment, i felt very grateful to have meet such a great and famous architect and learned many thing from her, thorugh this analysis where different types of approach can leads to many different things in a design, where thought of the site and location is very important to blends with the building. Business Plan for Car Kursaal | Entrepreneurship Assignment Business Plan for Car Kursaal | Entrepreneurship Assignment Entrepreneurship  Assignment-Business plan Xue Dong 1.0 Executive Summary Car Kursaal is a local company that will offer auto car wash services for car owners. It will be established in the Christchurch city which will be located on the Riccarton Road and near by Puriri Street. It will has 1500 square meters large which will include two sides of wash bays and four bays will be set up on each side. High quality services will be available to offer not only for location people, but also for travelers who are visiting around the city. The amount of this investment will up to 1 million dollars including rental for place and establishment of materials. Car Kursaal will offer different types of car wash services such as self-clean services, vacuum services, shampoo services and polish services (Midtdal, K., Jelle, B. P., 2013). Customers are able to choose any type they want even though just use one step of car wash (just use water). Car Kursaal has its special characteristic for service sales that customers can choose different models of services for their car wash according to their needs. Absolutely, different types of services have different cost for diverse income of people. Some studies indicate that no one car wash service offer different models of services for car users in Christchurch. There are 300 thousand residents in Christchurch (Love, T., 2011), in addition, there has many international students, workers and visitors in Christchurch. Almost everyone has a car in their daily life. Therefore, the market of this company has highly perspective profits. 1.1 Objectives The amount of sale reach 50 thousand dollars per month. Establish one new site after 1 year running of the first car wash shop. Establish to a concatenate car washing company in Canterbury region in 5 years after the first shop open. 1.2 Mission Car Kursaal is dedicated to providing customers the whole car-care experience and focusing on the different types of services to customers to satisfy all requirements from customers. In addition, it also to providing both of owners and employees a beautiful reward. 1.3 Key to success Car Kursaal will be located on the Riccarton Road which is near to the University of Canterbury, Christchurch Boys High School, Bush Inn Centre and Westfield Riccarton Mall. Although this district has more traffic flow than other districts of the city, this car washing site will has a notable denoter in front of the shop that will be convenient to help people to see the sign. In addition, Car Kursaal will use new equipments and systems to support the services such as staple open wash bay (the overhead design with no floor steel) and Smart 360 technology (providing option for flash dry service that takes no additional time for basic dry which is performed by a rinse and dry in one operation). However, some advertisements will be set up both on daily newspaper and road advertising board. The words â€Å"The home of your cars† will be used for advertisements. 2. Company Summary Car Kursaal is a dynamic company in Christchurch and it will provide different types of car wash services which include self-clean and other auto car wash services in Christchurch city. High quality services and new equipments and systems will be provided for customers. It will has eight car-wash bays to offer vacuum services and polishing services. It will also provide some drinks and food for customers. The owner has been a CEO of a car dealer company for around ten years. During those then years, the owner was running some other business such as night club. 3. Product Description Some different types of services will be provided for customers including Self-clean Car Wash, Shampoo Wash, and Polishing Wash. Self-clean Car Wash will be the simplest service among those services but the price will be the lowest that means customers just cost 8 dollars to wash their cars, but it will limit the wash time they use. It will provide 5 minutes to use the water facilities and 10 minutes to use the cleaning facilities. The second type of car washing ways is Shampoo Wash which is much easier than the first one, the cost of this service will be 12 dollars. Another one is Polishing Wash which will include special step to polish cars. It will be the highest level of those services and the cost will be 16 dollars. On the other hand, the last two ways of auto washing services will provide another option for car drying, just need cost one more dollar to save much time for drying step using flash dry smart system which will be convenient to both of customers and shop owners. 4.1 Market Segmentation This car washing shop will be established on Riccarton district which is near to the University of Canterbury, Christchurch Boys High School, Bush Inn Centre and Westfield Riccarton Mall. There are several different kinds of customers that will be involved in, that are, university students, high school students and their parents and visiting and shopping customers. The larger groups of the prospective customers that who will do the washing services will be shopping customers and university students. The smaller one should be high school students and their parents. Another prospective group of customers will be from car rental company and car deal company. There are many companies engaged in the hire of cars, car tental is generally for a period of days, and the customer has to fulfill certain formalities and sign forms (Hirshberg, I., 1994). They must keep those cars clean before they return them. 4.2 Target Market Segment Strategy Due to the location of this shop, three different markets will be considered by us. The first one is shopping and visiting customers who are shopping in the two malls which is described above. This market will be the most important one because they have finance capability to cost some money to wash their cars when they after their shopping. The second market will be the students from Canterbury University. This group has the largest proportion of all customers because the university has more than 20,000 students which include both of domestic students and international students and most of them may have some savings from part-time jobs or other ways which means they will have some finance support to do car maintain services which include car washing services, but they may not have enough finance to support their extra car expenses compare to shopping and visiting customers. The last market should be high school students and their parents. However, not many high school students have t heir own cars but the prospective customers should be their parents because they have more chances to go car washing shop when they meet their children in high school. For the customers of car rental company, because of the rules which is from car rental company that customers must keep the car clean, those customers have more chances to go a car washing shop to clean their rent cars. 4.3 Market needs The advantages of this business that others does not have are we have different types of car wash ways to offer different types of customers that means they can choose different levels of cost to finish car wash. It will be much convenient to the customers that they can spent less money if they are not in good finance conditions but they want to have this service. As we known, almost all auto car washing sites in Christchurch do not have variable choices for customers and the price are not flexible. That is the reason that Car Kursaal will have the most chances to get the prospective customers if we can offer them different prices because Car Kursaal will offer much cheaper prices for different washing ways. 5.0 Strategy and implementation summary Firstly, the investment will be recorded by management group. The money which is invested will be divided by three, the first part will be used for rental places and decoration, the second part will be used for buy some equipments and system installation, the last part will be used for labor spending. Budgets will be built before the shop establishment and we will prepare additional 10% extra budgets of all the cost in case some emergency during the establishment. Management team also will supervise the whole business when it is running (Yusuf, Y., Gunasekaran, A., Abthorpe, M. S., 2004). Three teams will charge different part of business operation. One is about daily operation, one for equipments maintain and one for finance supervision. Each group will has one team leader and several staff to charge different things and the team leader will in charge of their team and play a role to communicate the manger and other team leaders. One week team meeting will be hold by team leader an d one month management meeting will be hold by manger to track the establishment process. 5.1 Competitive Edge Some petrol station are the competitors such as BP, Mobile because they also offer auto car wash services for customers and they have opened for a long time that some customers are used to go there to wash their cars. Therefore, the price and the special services will be our unique characteristic which is distinctive from other car washing places. Another unique competitive edge is we also offer pick up and drop off service. We will use a systems for communicating information for both of customers and the shop. This system can provid a confirmation or temporary receipt for customers and also can memory for reference when the customer come to pick up (Danel, A. R., Lohrey, D. W., 1989). The most problem should be how to make a reputation. 5.2 Sales strategy A strong advertisement will be used at firstly stage of running this business such as TV advertisement, newspaper and other ways to let customers know what kind of services we can offer them and what are the advantages we have and how much money they will save if they choose go to our place. Also, we will make a cooperation with AA company to give some discount for AA members and to promote our reputation. For people who are not AA member, we will give another discount that provide 5% off per liter after they done 5 times of car wash services. Also, we will offer customers some long-term contracts that is more convenient for both of the company and customers. 6.0 Management summary Refer to 5.0, we can see three different team will in charge different kinds of works. Therefore, team leader of the groups will be the important role for the business. Each team leader will be selected by their working experience, education background. They should have at least college certificate and at least 3 years related working experience. Every prospective employee should submit their CV and give a oral representation for their working experience which include customer service skill, communication skill. Team leader will be paid for average salary plus some achievement awards each month that will depends on the amount of sales. 7.1 Projected profit and loss Thousands of cars are running through Riccarton Road. If 10% of those cars choose our car washing shop to do washing services, the profits will be approximate on 40 thousand to 50 thousand dollars per month. Equipments loss will be the most important one. Also, some long-term staff quit will be another loss for the business. 7.2 Projected cash flow 8.0 Conclusion Car Kursaal will be a modern company to provide modern ways of car wash services to people who are living in Christchurch and who are visiting and studying in Christchurch. 1 million New Zealand dollars will be invested in this project. This shop will take up 1500 square meters and will be located on the Riccarton Road of Christchurch City. This location is near by some education places and shopping malls which is convenient to customers who are living there and going there for shopping. New equipments and new technology will be used in this project. Some excellent people will participate in this management team. Some advertising and promotion will be used for boost this company reputation and the advantages of this company should be the cheaper price and diverse types of washing services. This business will have a brilliant profits in the future. References Danel, A. R., Lohrey, D. W. (1989).U.S. Patent No. 4,803,348. Washington, DC: U.S. Patent and Trademark Office. Hirshberg, I. (1994).U.S. Patent No. 5,289,369. Washington, DC: U.S. Patent and Trademark Office. Love, T. (2011). Population movement after natural disasters: a literature review and assessment of Christchurch data.Sapere Research Group. Midtdal, K., Jelle, B. P. (2013). Self-cleaning glazing products: A state-of-the-art review and future research pathways.Solar Energy Materials and Solar Cells,109, 126-141. Yusuf, Y., Gunasekaran, A., Abthorpe, M. S. (2004). Enterprise information systems project implementation:: A case study of ERP in Rolls-Royce.International Journal of Production Economics,87(3), 251-266.

The application of Strategic Change Management in Toyota

The application of Strategic Change Management in Toyota This report deeply discusses the application of the Strategic Change Management in worlds fifth biggest company, Toyota Motor Corporation which is founded by Kiichiro Toyoda in 1937. As an organization which has significant changes through last years, The Toyota Motor Corporation will be a good example. As the worlds largest automobile manufacture, The Toyota aims continue the 21st century with stable long-term growth whereas determine for harmony with society, People and the environment. According to the Vision of the Toyota, Good corporate citizen, they focus on constantly winning the trust and respect of the international community. The Toyota Motor Corporation always adopt with business environment for the purpose of long term growth. The Toyota Motor Corporation implemented The Toyota Way 2001 in April 2001 by expressing values and guidelines that should be embraced by all employees in the Toyota. There are four components in The Toyota Way 2001 As a root for Management Decisions, think long-term. Problem-solving process Develop employees for Adding value to Toyota Recognize the solving root problems constantly initiatives organizational learning The Toyota Motor Corporation Makes decisions gently by consensus, Consider entire options thoroughly and implement its decisions rapidly with the changing environment. The Toyota Motor Corporation is now expanded in different countries and worldwide market and it has grown-up as a large multinational corporation from wherever it started. In 2008 it displaced General Motor and became the largest automobile manufacturer. The Toyota Motor Corporation acquired 51% ownership of Daihatsu, 16.7% ownership of Fuji Heavy Industries and acquired 5.9% of Isuzu Motors Ltd in 2006. The Toyota Motor Corporation is planning to introduce Isuzu diesel technology for the products of Toyota. The Toyota introduced new technologies comprising hybrid gasoline-electric vehicles which are one of the first mass-production and it is sold 2 million in global by 2010. The Toyota accepted The Global Vision 2020, that is established the Guiding Principles at Toyota in 2007. It has drafted management plan from medium to long term and how work Toyota in order to achieve its goal. Likewise, The Toyota always is making decisions and implements changes in terms of achieving goals with changing environment. In this report, first discuss the background to the change affecting Toyota Motor Corporation. In here, try to identify a range of models in Change Management, Factors to change and value of intervention techniques. At the next step, recognise the issues in strategic changes. Then identify the key stakeholders in Toyota, develop systems for understating them and analyse the benefits and drawbacks of these systems. After that explain how the organization can develop strategy for a change with its key stakeholders and for managing resistance to change. Finally, plan to implement a model in order to achieve its goals and discuss how to measure the improvements. TASK 01: BACK GROUND TO THE STRATEGIC CHANGE IN THE ORGANIZATION In terms of achievement of the Global Vision 2020 the Toyota has to change their system according to the plan that they have drafted. Models In Change Management First of all, The Toyota should be explored that the models in change Management which they can follow. Here, we can discuss, Freeze Phases (Developed by Kurt Lewin 1975) Concept of Force Field (By Kurt Lewin) Transition Modal ( by Beckhard 1969) Change through the learning of organization ( By Peter Senge 1992) Change by entrepreneurship ( By Rosabeth Moss Kanter) Freeze Phases (Developed by Kurtt Lewin 1975) This is one of the most useful models we can use for successful change. This is proposed by Kurt Lewin (1975). He discussed the model of change in three steps or three stages as given below. Unfreezing Finding alterations or reductions for change that most employees can understand and accept those factors easily. Changing developing patterns of their behaviours in new attitudes, feedback on new information and new change. Refreezing Supporting devices to make sure the patterns of the new behaviour is maintained. At the stage of Unfreezing, the managers use the threat of competitors from external environment to make sure that employees are jolted out of satisfaction with current situation. At the stage of changing, develop or change the new attitude, behaviour and feedback on new information and implementation of change. At the refreezing, the managers have danger in generating a new system. Concept of Force Field (By Kurt Lewin) This concept also created by Kurt Lewin (1975). When there is a change required by driving forces or restrictive forces motivate to maintain the current situation, this concept of Force Field can apply. Change is possible by identifying driving forces and utilising them while minimising restrictive forces. Organizational Goals and objectives, problems and need Driving Forces Restrictive Forces (Forces Favoured on change) (Forces restricted on change) Current Situation Change through the learning of organization (By Peter Senge 1992) He explained this model by five core competencies involve in creating learning organization. Create a shared vision to make sure that employees are focused on Personal mastery learning by persons who are frequently finding out how creates more of what matter to them. Working with people to overcome their challenge such as unconscious assumptions and to appreciate. Learning about team. The learning organization is required individuals to gather together and work as a team. The systems focus on importance of consideration on interrelationships and networks rather than distribute the problems in to parts and performing with alone. Intensification of factors that driving to change External Triggers to Change Because of the external development the change is necessary. The Toyota should be come to terms with number of external factors including global market share, environmental issues, and changes in demographically and awareness of health. Eventually, these factors will cause to triggers to change. It is very clear that the external triggers are occurred by the direct action (Task Environment) and indirect action (General Environment) of the organization. These changes in both two environments have to be monitored and reacted according to them. When considering the general environment of the Toyota Motor Corporation, those triggers can be discussed under PESTLE. Political effects of new government. As an example, in 2010 the US government required from The Toyota Motor Corporation a penalty of US$16.375 million for its delayed response to the notifying the National Highway Traffic Safety Administration Changes in economy such as global competition, fluctuation of exchange rates, activity level of macro economy. As an example, in 2008 The Toyota Motor Corporation had to face the global financial crisis of 2008 and it was in a loss after 70 years. Changes of social or demographic such as education level and changes of expectation or values. Because of the succession of Toyota Team Europe in 1997, The Toyota Motor Corporation decided to implement the TMME, Toyota Motor Europe Marketing Engineering. After two years, The Toyota could create the customer base in the United Kingdom, since the Toyotas cars were very popular among the British people. Changes in Technology such as innovations and developments in product and production process. The Toyota Sienna, popular minivan is programmed to join the hybrid line-up by 2010, and it plans to suggest its entire line-up of cars, SUVs, and trucks with a Hybrid Synergy Drive option by 2030. By 2012 also Toyota hopes to issue an electric version of the RAV4. Implications of the legal environment like government policies. Tariff on Imports introduced by government As an example, in 2010 the US government required from The Toyota Motor Corporation a penalty of US$16.375 million for its delayed response to the notifying the National Highway Traffic Safety Administration Environmental implications by legislation The Toyota Motor Corporation is a leader in manufacturing vehicle environment friendly technologies. In 2005, Toyota implemented Fourth Environmental Action Plan. The Task Environment discuses about all stakeholders, those who can effect to the Toyota and who can effected by the Toyota as well. The economist Michael Porter introduced this context and it has five dimensions. Power of Buyer: Develop the new market and search for a new customer base for the products of Toyota. Because of the succession of Toyota Team Europe in 1997, The Toyota Motor Corporation decided to implement the TMME, Toyota Motor Europe Marketing Engineering. After two years, The Toyota could create the customer base in the United Kingdom Power of Suppliers: Seek the new bases of raw materials to make sure that they can supply continuously and stability of the prices of materials. Threatens from its substitute: Develop the awareness of the customers about benefits from the products not reached through substitutions. Entry barriers to the Market: It is good to make the advantages from economies of scale in production which cost savings can be delivered to the customer The degree in rivalry of inter-firm: Put effort on making agreement with the competitors to level of advertising. Internal Triggers to Change The internal triggers will occur as the result of: A new head in the organization When performing external organization by benchmarking exercises Dissatisfaction of the management with the current situation Conflict of the management and employees The system approach highlighting the necessities of interrelationship within subsystem in the Toyota Motor Corporation, such as, Responsibilities that everybody has Technology that they using Employees of the organization Structure of the organization Management of the organization After summarising all the factors which driving to change the organization I can suggest the Concept of Force Field (By Kurt Lewin) is the best model for managing the change in The Toyota Motor Corporation. The Force Field Analysis is really important to identify all the forces which favourable on change and on the other hand it identify forces which are against to the change. In addition to that it helps us to consider the importance of these factors and to make the decision whether the implementation of the plan for change is worth. When we made the decision to carry out the plan, the Force Field Analysis is supported to recognise the changes that we have to make to improve it. TASK 02: UNDERSTAND ABOUT THE ISSUES IN STRATECIG CHANGE According to the explanation of Richard Daft (1998) there are some key parameters that would be observed for the purpose of succession of change in the organization. Needs and Ideas for the change If there is not a perceived need for the change, ideas not considered seriously. When managers identified the gap between predicted performance and the actuals performance, the perceived need arise. Success of change would be difficult whereas the organisational culture is very strong or interest is obliged by internal stability. Ability to adopt When the decision makers of the organization decided to go ahead with the suggested Idea, Adoption will occur. The top managers and employees of the organisation should be agreed to support for the change. Sometimes the decision might be required by signing a legal document by the directors in occasions such as acquisition of ownership in another company. For any small changes, the formal approval of the middle management is enough. Available resources Resources requires at the time of scheming, planning, and implementing of the change and reinforcing change as well. Most of the innovations are going over the budgeted funds and requires special funds. Implementation When the organisation decided to make a plan to utilise new ideas, techniques or a system, the implementation will occur. This would be happened to a system that already exists such as, approval system for capital spending, budgeting process for departments or divisions. The organization should be acquired the equipment and materials and the employees should be trained to use their ideas. Managerial Barriers to the Change The Managers can generate barriers for the benefits of change. The management can generate mistakes by ignoring their objectives, availability of materials or resources and the alternatives they able to undertake. There are several factors to describe by Daft and they are discussing as a framework for this issue. Extreme focus on costs The management always possess by mind-set that the most importance thing is cost and they forget to appreciate that the cost is not the most important thing for the change, as an example when we suppose to change employee motivation or customer satisfaction at higher level. Unless the forthcoming yields are considerable, when performance of an idea that cost more than existing applies, is unlikely to be accepted. Failures in highlighting benefits Both negative and positive responses will be produced by any kind of changes. The managers should be perceived more positive aspects than the negative aspects of the change and education would be helpful for the manager to achieve this. Lack of corporation and coordination ability Because of the lack of coordination to the implementation of the change, organizational conflict and fragmentation will be resulted. In addition to that, the old and new systems might not be compatible. Sometimes, the progress at the operational level may be seriously slow and the performance of the new system is not known. This type of problem will arise in projects that re-engineering the business process since, failure to assume properly that how thing are going on currently. Uncertainty avoidance The managers fear uncertainty related to the change at the single level. To avoid this situation communication should be strong horizontally. Then the team may know how process is going on and they can understand the how the change will impact on their duties. Fears on Loss- Fear of loss are related to uncertainty of avoidance. Managers may feel fear not only about their status and authority but also about their jobs. TASK 03: IDENTIFY THE RESPONSES TO CHANGE BY THE STAKEHOLDERS AND OVERCOMING THE RESISTANCE FOR CHANGE The all activities of The Toyota Motor Corporation are directly associated with its key holders such as shareholders, customers, employees, competitors and etc. So, it is really important to concentrate about stakeholders responses on change. The organizational goals and The Global Vision 2020 of Toyota is affected by performance and work return and the responses by its stake holders. Therefore it is very essential to create a positive image of the strategic change for both Toyota and its stakeholders. The stakeholders of the Toyota highly concentrate on benefits that they could have through the strategic change. The shareholders of Toyota Motor Corporation are seeking higher return for their investments, the employees are expecting salary increment and as well as good working environment in their working places and customers are expecting batter value for their investments on Toyota Vehicles due to the strategic change in Toyota Motor Corporation. Consequently if there is any failure on strategic Change in Toyota it will badly effect on response of stakeholders. Therefore the responses of the stakeholders to change are really important to make decision on Strategic Change. Because the strategic change, can be accepted or rejected by the stakeholders. How Attitudes of stakeholders will effect on Strategic Change Resistance on change can be forecast if the change is inevitable. As the responsible persons in the organization, top management of Toyota Motor Corporation should be focus on how and why resistance to change grows within the organization. Torrington and Weightman (1994) distinguish the different types of change experience. Imposition, Commenced by The Toyota from on High Adaptation, make changes in behaviors or attitudes of stakeholders Growth, favorable responses for opportunities Creativity, when stakeholders are initiator and they in control The imposition complies with resistance, adaptation complies with uncertainty, growth complies with delight and creativity complies with excitement. Therefore the management of the Toyota need be strong with skills to, Overcome the resistance or find other alternatives for change methods. Win the uncertainty Encourage the stakeholders and subordinates to get favorable response. There are some spectrum conceivable reactions to the objective of the change programme. Enthusiastic Corporation, acceptance or corporation under pressure from the management. Inactive Resignation Loss of interest, Least Contribution, Indifference Inactive Resistance non-learning behavior, regressive behavior Active Resistance working to rule, least work, protest, sabotages, obligating errors, Organizational change always encounter certain resistance may be simple. The change can be threatened by resistance but it is not amazement. Reasons for the resistance can be summarized as follows, Poor understanding about nature of the strategic change and what are the reason for that strategic change Believes of stakeholders: they think that their personal goals and interest would be threatened due to strategic change. Contradictory assessment on costs and advantages of the strategic change for the Toyota Motor Corporation. Lack of confidence about initializing the change and their intentions These clarifications for the resistance can be explained by concentrating on strategic change at individual level and then small group in the organization. Resistance by employees of working groups or informal group is possible to pose more troubles for the Management of the organization. Overcome the resistance to change Because of the poor understanding and the poor communication, resistance may be occurred. Though, if there are any serious matters for the resistance, a complex approach would be required. The management of the organization should be able to adopt with flexible approach to manage the strategic change and identify the main contingent issues in every situation. The managers should be able to identify the different types of resistance. Ignoring : I dont have enough information to make decision Delay for the judgment : I can wait and see how it going on for the decision Self-justifying Stances: Ooh Other solutions are better than me. this will not work Scarcity: I cant allow this to proceed. It is very costly Worry: I am sure. I cant work on this new system Disaffection: this is separate from my duty and from my division Experienced refusal: We tried on this before and it was failed Loss of Authority: It has to give up control Avoidance: I am not interest to computers Resistance may be meeting with face to face conflict. Normally it will indicate that the objectives of the organization had not been explained properly. It is better to listen the complaints, let the annoyance surface and finally makes calm behavior in all circumstances of conflict. Six Methods to overcome the resistance Develop the Education and Communication Improve the involvement and participating Providing supports and Facilitation Make better negotiation and agreement Improve cooperation and Manipulation Explicit and implicit coercion (Kotter and Schlesinger -1979) When we try to implement last two methods will raise legal and ethical problems. And also cause to make the situation worse. These methods are not mutually exclusive but managers make the decision in effective way by combining them. TASK 04 IDENTIFYING APPROPRIATE MODELS FOR THE STRATEGIC CHANGE AND MEASURING THE EXPECTATION OF STRATEGIC CHANGE The implementation of strategic can be valued, to make sure the ongoing change. For the implementation of strategic change we can establish monitoring and review techniques. The strategic change would be able to implement within the Toyotas stakeholders for the purpose of achieving Global Vision 2020. When we implement the strategic plan to the organization we have to implement it step by step. We can suggest a change process as follow: Recognize the problems in the Toyota Motor Corporation Observe the reasons for those problems and analyze the solutions to overcome them Select and plan alternative solution Implement the planned solutions Communicate the learning process and allow organization to deal with ongoing change (Senior and Fleming 2006) The managers can state the strategic change plan by allocating employees into separate teams and instructing them. Therefore each team automatically will used to implement the strategic plan easily. Making teams within the organization is very essential to evaluate strategic changes. The outcomes should be able to monitor and evaluate the performance of team workers for the successful implementation. The management can introduce incentive scheme for the best team for the purpose of motivation through success in strategic management by monitoring and evaluating the each team. According to my point of view, I can suggest the Concept of Force Field (By Kurt Lewin) is the best model for managing the change in The Toyota Motor Corporation. The Force Field Analysis is really important to identify all the forces which favourable on change and on the other hand it identify forces which are against to the change. In addition to that it helps us to consider the importance of these factors and to make the decision whether the implementation of the plan for change is worth. As an example, when The Toyota Motor Corporation target to issue an electric version of the RAV4 by 2012. Target to issue an electric version of the RAV4 by 2012 Driving Forces Restrictive Forces Customer wants new product Loss of staff overtime Improve speed of production Cost Raise volume output Staff afraid to new technology Control rising maintenance Cost Environmental impact (Forces Favoured on change) (Forces restricted on change) Current Situation We can use action plan to review the process of implementation. In addition realize the present position in the organization after the strategic change. By using action plan we can recognize the time frame and difference between expected level and actual level of the strategic change in the organization. By recording, keeping, monitoring and evaluating the changes we can make sure the on-going change in organization. We can check whether expected performance have achieved by stakeholders through the strategic management by measuring actual performance. CONCLUSION This report deeply discussed the application of the Strategic Change Management in worlds fifth biggest company, Toyota Motor Corporation. According to the Vision of the Toyota, Good corporate citizen, they focus on constantly winning the trust and respect of the international community. The Toyota Motor Corporation always adopt with business environment for the purpose of long term growth. In terms of achievement of the Global Vision 2020 the Toyota has to change their system according to the plan that they have drafted. Because of the external development the change is necessary. The Toyota should be come to terms with number of external factors including global market share, environmental issues, and changes in demographically and awareness of health. Eventually, these factors will cause to triggers to change. The all activities of The Toyota Motor Corporation are directly associated with its key holders such as shareholders, customers, employees, competitors and etc. So, it is really important to concentrate about stakeholders responses on change. The organizational goals and The Global Vision 2020 of Toyota is affected by performance and work return and the responses by its stake holders. Therefore it is very essential to create a positive image of the strategic change for both Toyota and its stakeholders.